Our Journey
Our Journey at began with a deep-seated appreciation for aesthetics and a keen eye for detail. This innate sense of beauty and style, combined with a determination to deliver excellence, led to the creation of La Verita.
For many years, I can recall that I've always wanted a
One-Stop shop for women concerning beauty and appearance.
Upon arriving Nigeria in 2013 and
discovering/witnessing all the beautiful and stylish
well-travelled women bought, wore and cherished their hair. I
thought, what if I make human hair extensions to look like
what is admired most about us as women of colour, that is, the
texture, volume, density and length of our hair.
What if, I merge beauty with luxury? Right here in
Nigeria the most popular country in Africa?
This led to the birth of
'The Truth' and was later renamed
La Verita; which is now the brand.
We are going into the hearts, minds, homes and
heads of the whole of Nigeria. My NGO
'Let's Give Back' along with The La
Verita Foundation will grow alongside La Verita Hair, adding
value to both the Nigerian economy and communities throughout.
La Verita’s School of Cosmetology will train and
license individuals who are interested in learning the truth
about hair and how to care for it, as we make La Verita a
preferred destination for those who seek nothing less than the
finest.
Our Process
We’ve shared this journey of premium hair products and services while maintaining the highest level of excellence and professionalism around the world.
We collect human hair from donors, sterilise the hair, process
the hair into desire textures based on our market demand or to
customer's specification.
We also weft tracks and ventilate our bulk hair
for clients who prefer sew-ins and we also customise wigs for
clients.
We then decide which hair to keep as virgin hair or which hair we will transform into Remy Hair, or which to process into the popular textures like Yaki, Kinky, Curly, Wavy or Straight; this process allows us to now custom blend for our clients.
